- Description
- UScellular signs deal with Lexi Rodriguez as part of the Name, Image, and Likeness deal for college sports. Expanding its commitment to student-athlete partnerships, UScellular has announced NIL deals with 23 athletes from eight universities, including University of Illinois, University of Iowa, Iowa State University, University of Maine, University of Missouri, University of Nebraska, West Virginia University, and University of Wisconsin for the 2023/2024 college athletic season. This initiative builds on their previous efforts where they supported eight students at two universities. The campaign, part of UScellular's Built for US brand, highlights the theme 'Official Sponsor of Timeouts' and promotes healthier digital habits by encouraging people to prioritize real-life connections and passions. The program features a diverse group of athletes across sports like gymnastics, soccer, football, basketball, and more, sharing content on their social media and making in-person appearances.