- Description
- WWE signs deal with Desmond Coleman as part of the Name, Image, and Likeness deal for college sports. WWE, a division of TKO Group Holdings, announces the addition of 14 collegiate athletes to its innovative 'Next In Line™' NIL program, marking the program's fourth class on its two-year anniversary. This diverse group includes top-ranked wrestlers Lucas Davison and Stephen Buchanan, along with WWE's first acrobatics athlete, baseball player, and male cheerleader. The program, which has signed 60 athletes since December 2021, aims to provide a seamless transition from collegiate athletics to WWE, offering access to resources like the WWE Performance Center and potential full-time contracts.